Tips on Multi-Screen Content: Simplicity
So I’ve been writing about the most important aspects of selecting/creating/curating multi-screen content when using very large video setups… If you’re just jumping on board its like going to the movie theatre and just watching Toy Story 3 without seeing the other two… or trying to understand the Bourne Ultimatum (great movie btw) without ever seeing the first two in the series… (you get the point…)
So I encourage you to check out the Color, Texture and Motion tips I wrote about earlier this week.
Today I want to talk about something that really impacts each of these individual aspects independently, but collectively needs to be addressed. You see just because we’ve added a LOT of slow motion and a LOT of texture and a TON of color, that still has HUGE potential to give us an environment that is distracting and takes away from our ultimate goal… expressing the invisible.
We need to keep in mind that less is more. When looking at a background/motion/animation/stock piece for multi-screen setups, we have to remember that simplicity is very important.
Take a look at a few of these multi-screen videos (sorry i didnt have a ton to post… WorshipHouse doesnt have too big of collection)
#2 Top selling Multi-screen.
http://www.worshiphousemedia.com/motions/17695/Night-Sky-Plus
Notes: Simple. Good Color Scheme. Nice texture. Less is more.Top selling Multi-Screen.
http://www.worshiphousemedia.com/motions/17724/Pink-Rays-Plus
Notes: a bit fast, but incredibly simple. Single color. less is more.Top 5 Top Selling Motion on all of WorshipHouse:
http://www.worshiphousemedia.com/motions/19308/Roygbiv
Notes: color is weak, but texture motion and simplicity win on this clip.
hopefully that shows you the power of less is more. I encourage you and your team to work together and choose/select triple wide media that reflects your desire within these four qualities…
1. Motion.
2. Texture
3. Color
4. Simplicity
You will be amazed at how much these four qualities are incorporated in your favorite clips.
in short:
Less is more when it comes to visuals.
[...] I also believe that part of being a productive and disciplined artist means knowing when to and (if not more importantly) when not to use a certain technique. I would have to say that a major key to design is in what I choose not to use as much as what I choose to use. The distillation, purification, and simplifying of ideas is what good design is all about. It is what I strive for when tackling any new project.? It’s all about simplicity. [...]